A leading and transformative shift in Libya’s entrepreneurial landscape, the Deraya initiative is developed in collaboration between the Ministry of Local Governance, the National Programme for Small and Medium Enterprises and the United Nations Development Programme (UNDP), funded by the European Union, the African Development Bank, UK Aid, the Norwegian Ministry of Foreign Affairs, the United Nations Peacebuilding Fund and USAID. With implementation support from Flat6Labs, Tatweer Research, MAZAM and Moomken, efforts currently continue with ACTED and TEAM Libya targeting Tripoli, Benghazi, Derna Murzuq and Sebha. As the initiative enters a new growth phase with strategic partnerships that strengthen its impact, Tadawul Financial Group (TFG) advances Innovation Sahara targeting an additional six municipalities in the South of Libya.
Designed to nurture the spirit of entrepreneurship and innovation in southern Libya, providing essential support and empowerment for entrepreneurs and young people, Innovation Sahara aims to equip participants with the skills and resources needed to turn their ideas into successful projects that contribute to economic and social development.
Training within the project lasted for 11 days, offering an intensive programme covering areas like business planning, marketing strategies, human resources, legal and financial matters, and project management. This training not only encouraged creative thinking but also fostered the development of innovative solutions that address local market needs. It promoted collaboration and built a supportive network for emerging projects.
The “Innovation Sahara” project is not just an initiative; it’s a call for change and growth. Thanks to the dedication and passion of its participants, the project has opened new horizons for entrepreneurs, paving the way for a bright future filled with innovation and progress.
Impact Across Six Municipalities
Targeting six municipalities in southern Libya: Sebha, Ubari, Ash-Sharqiyah, Al-Qardah Ash-Shati, Bint Baya, and Ghat, 20 startups from each municipality were selected to participate in the “Innovation Sahara” business incubator.
At the end of the training, a final pitch day was held, filled with challenges and inspiration for all involved. During this event, 10 outstanding projects were chosen from each municipality, showcasing the hard work and creativity demonstrated by the entrepreneurs. This day wasn’t just a platform for presenting ideas; it was a celebration of the determination and passion of each participant.
The Journey
The journey began with an overwhelming response from 675 aspiring entrepreneurs who applied through an online form, reflecting the enthusiasm for innovation among Libyan youth. This was followed by 623 phone interviews as an initial step in the selection process. 226 applicants were successful, showcasing their commitment by attending in-person interviews, and presenting unique perspectives and fresh ideas.
From this pool, 115 participants were selected to join the business incubator, embarking on an intensive training journey aimed at enhancing their skills and developing their projects. At the end of this path, 60 grant winners emerged, ready to make a positive impact in their communities and contribute to economic and social growth.
Let's explore the outstanding startups that were awarded grants at the conclusion of the program. These projects embody the vast diversity of ideas and sectors aimed at supporting the community and meeting the needs of southern Libya, thanks to the creativity and ambition of their founders. Each project strives to make a real difference by offering high-quality products and services that fulfill the needs of local residents. Despite challenges, every idea tells a story of perseverance and determination to grow. Follow along to discover more about these inspiring projects and their genuine societal value, and let their efforts and ambitions motivate you toward a brighter future.
Meet some of the Entrepreneurs!
Youssef Omar
Food Products Transportation and Distribution Project
To meet the local market’s demand for food products, Youssef launched a transportation and distribution project that serves both merchants and consumers. He ensures that his transportation services are equipped to deliver products in excellent condition.
Ali Ramadan
Plastic Recycling Plant
With a commitment to environmental sustainability, Ali established a plastic recycling plant aimed at reducing pollution and supporting sustainability. The plant transforms plastic waste into reusable products, contributing to the preservation of the local environment.
Fatima Saleh
Natural and Aromatic Oil Production
With a commitment to environmental sustainability and natural products, Fatima began a project to produce aromatic and medicinal oils using organic ingredients. She uses extraction methods that preserve the natural quality of the oils, offering her customers a safe and healthy product.
Izdihar Jumaa
Production of Chemical-Free Medicinal Soap
Motivated by a desire to address skin issues in the south, Izdihar launched a project to produce chemical-free medicinal soap at affordable prices. She offers products to treat skin diseases and minor burns, working in partnership with specialized doctors to ensure treatment quality.
Ahmed Ghouma Al-Najjar
Educational Center to Support Students
To support students in the Eastern region with their studies, Ahmed established an educational center that provides courses and academic guidance for school and university students. He also offers awareness lectures and entrepreneurship courses to encourage positive thinking and involvement in freelancing.
Fatima Omar
Traditional Cuisine and Sweets Restaurant
Fatima aims to open a restaurant that serves traditional dishes and sweets for social gatherings and celebrations, meeting the community's needs with high-quality flavors and reliable delivery services. Her kitchen will be equipped with the latest tools, prioritizing cleanliness and excellence.
Naglaa Abdelmutalib
Comprehensive Beauty Center for Women
From a small home-based passion to a full-fledged beauty center: Naglaa's journey started in 2021 with a love for beauty services. Now, she's preparing her center with the latest equipment to meet women's needs in Eastern Municipality, offering a unique and all-encompassing beauty experience.
Abu Al-Esaad Mohammed
Phone Sales and Repair Store
To address the lack of products and logistical challenges in the Temsa area, Abu Al-Esaad established a store offering phone sales and repair services at competitive prices, with a commitment to product quality and essential services like recharge cards and programming.
Mohammed Abdulsalam Bayt Al-Mal
Agricultural Project for Grain Production and Sheep Farming
Driven by his love for agriculture, Mohammed set up an agricultural project that emphasizes quality and trust. From grain production to sheep farming, he aims to supply fresh products at competitive prices to serve the Murzuq Basin market and various regions of Libya.
Ali Abdelnasser
Water Purification and Bottling Plant
Believing in the importance of providing high-quality drinking water at affordable prices, Ali established a water purification and bottling plant. His project aims to alleviate costs for local residents while meeting their needs with affordable prices.
Rahma Al-Farjani
Architectural Design and Execution Office
Rahma founded an engineering office providing architectural design and execution services, with a vision to elevate engineering standards and offer innovative consultations. Her office aims to provide comfort for clients by delivering designs and implementations of the highest quality.
Souad Mohammed
Traditional Clothing Rental
Souad sees traditional attire as a symbol of identity and heritage, so she created a rental business for traditional clothing at affordable prices. Through her project, she aims to pass on this legacy to future generations, encouraging pride in authentic culture.
Ibrahim Mohammed
Air Conditioning and Cooling Services
With a continuous drive for development, Ibrahim is expanding his air conditioning and cooling company by introducing modern equipment and training skilled technicians. He aims to enhance the customer experience and offer innovative solutions through quality service and high installation standards.
Ahlam Ali
Sweets and Bakery Production Facility
Ahlam established a facility to produce sweets and baked goods with authentic flavors that satisfy local tastes. She aims to offer fresh, high-quality products and aspires to expand her business to accommodate large orders for special occasions and celebrations.
Ziyad Salem
Auto Repair Workshop
With the goal of providing comprehensive maintenance services for vehicle owners in the area, Ziyad established a workshop equipped with the latest tools and technologies to provide fast and accurate maintenance. He ensures quality work and customer satisfaction, planning to expand his services to include car diagnostics and full repairs.
Kholoud Ahmed
Comprehensive Poultry Farm
Driven by the local need for fresh poultry, Kholoud established a poultry farm that provides healthy and safe products at reasonable prices. She aims to contribute to the region’s self-sufficiency by offering fresh products free of chemicals.
Samia Hassan
Modern Fashion Design
From her love for fashion, Samia launched a project to design trendy clothing that combines style and comfort, suitable for various occasions. She aims to meet local market needs with elegant designs and plans to launch a special collection under her own brand soon.
Abdulhameed Ali
Fresh Fruit and Vegetable Trading
Abdulhameed started his project to trade fresh fruits and vegetables, aiming to provide local residents with daily fresh produce. He sources the best crops from local farmers and intends to expand his business by offering convenient home delivery services.
Mahmoud Jaber
Training Center for Youth in Technical Skills
With a vision to empower youth with technical skills, Mahmoud founded a training center that offers courses in modern technical skills such as programming and digital design. He aims to prepare young people for the job market and equip them with skills for the future.
Khadija Youssef
Production of Natural Skincare Products
Responding to the growing market need for natural skincare, Khadija started a project to produce chemical-free cosmetic products. She aims to offer effective and safe products that enhance skin beauty and boost confidence.
Safa Mahmoud
Children’s Nursery Focused on Active Learning
To provide a safe and encouraging learning environment for children, Safa established a nursery based on active learning and recreational activities that develop children’s skills from a young age. Her nursery combines play and learning to foster social and intellectual growth.
Halima Mohammed
Herbal and Honey Store
Driven by her love for nature and health, Halima opened a store that provides medicinal herbs and natural honey, with a focus on product quality and authenticity. She offers customers a variety of herbs and honey to meet their health needs in natural and safe ways.
It’s a new beginning, filled with hope and possibilities, as we continue to support and empower Libyan entrepreneurs to turn their ideas into real achievements. Through these strategic partnerships, we are opening doors to a prosperous entrepreneurial future that contributes to building a strong and sustainable economy.
Follow us on our official website and social media platforms to discover inspiring success stories and stay updated on the latest developments emerging from these pioneering initiatives.
